Privacy Policy

1. Privacy Overview

General Information

The following information provides a brief overview of what happens to your personal information when you visit this website. Personal information is any information that can be used to identify you personally. For more detailed information about our dat privacy practices, please see our Privacy Policy at the bottom of this text. 

Data Collection on this Website 

Who is Responsible for Data Collection on this Website? 

The data processing on this website is carried out by the website operator. You can find their contact information in the “Note on the responsible body” section in this privacy policy. 

How do we Collect your Data? 

On the one hand, your data is collected when you provide it to us. This could be, for example, data that you enter into a contact form. Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically when you enter this website. 

What do we Use Your Data for? 

Some of the data is collected to ensure that the website functions properly. Other information may be used to analyze your usage patterns. 

Which Rights Do You Have Regarding Your Data? 

You have the right at any time to receive free information about the origin, recipient and purpose of the personal data stored about you. You also have the right to have this data corrected or deleted. If you have given your consent to data processing, you may revoke this consent at any time with effect for the future. Additionally, you have the right to request that the processing of your personal data be restricted in certain circumstances. You also have the right to lodge a complaint with the relevant supervisory authority. Please feel free to contact us at any time if you wish to do so or if you have any other questions about data privacy. 

Analysis-Tools and Tools of Third Parties

When you visit this website, your surfing behaviour may be statistically evaluated. This is primarily done using so-called analysis programmes. Detailed information on these analysis programmes can be found in the following privacy policy and the privacy policies of the technical providers. Our website uses Google Analytics, Google Ads and Google Tag Manager, services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. These technologies help us to analyse the use of our website, optimise our marketing measures and improve the user experience.
 

1. Google Analytics
Google Analytics uses cookies, which are stored on your device and enable your use of the website to be analysed. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. We have activated IP anonymisation on this website, which means that your IP address is truncated within the EU or the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. As part of the data processing agreement that we have concluded with Google, Google uses this information to analyse your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.

2. Google Ads
We use Google Ads to draw attention to our services on external websites and to provide you with targeted adverts. With the help of Google's ‘conversion tracking’ technology, we can track whether users take certain actions after clicking on a Google advert on our website. This helps us to measure the effectiveness of our advertising and to optimise our advertising offers. The data obtained through conversion tracking is anonymous and does not contain any personal information.
 

3. Google Tag Manager
Google Tag Manager is used to manage and implement tracking codes and scripts that are integrated on our website. This service itself does not collect any personal data. The Tag Manager merely triggers other tags that may collect data. However, the Google Tag Manager does not access this data.

4. Hotjar:
Our website uses Hotjar, an analysis tool from Hotjar Ltd. that helps us to better understand user behaviour and optimise our website accordingly. Hotjar uses cookies and other technologies to collect information about user behaviour on our website, such as clicks, mouse movements and scrolling behaviour. This data is anonymous and does not allow any conclusions to be drawn about your person. The information collected with Hotjar enables us to improve the user experience, for example by recognising which areas of our website are particularly interesting or user-friendly. Hotjar stores this data in Europe, and it is processed in accordance with the applicable data protection regulations. You can object to Hotjar's data collection at any time by following the instructions on the following page: www.hotjar.com/privacy/do-not-track/. Further information can be found in Hotjar's privacy policy.
 

Legal basis and your rights
Your data is processed on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, provided that you have given this consent. You can revoke your consent at any time with effect for the future by adjusting the corresponding cookie settings on our website or deactivating cookies in your browser.

Opt-out and further information
You can prevent the storage of cookies by selecting the appropriate settings in your browser software. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing a browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=de). Further information on data protection at Google can be found in Google's privacy policy.
If you have any further questions about the analysis tools we use and your rights, you can contact us at any time using the contact details provided in the privacy policy.

 

2. Hosting and Content Delivery Networks (CDN) 

External Hosting 

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website. 

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 Para. 1 lit. f GDPR). Our host will process your data only to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data. We use the following host: 

FINDER e.V. 
Boxhagener Str. 82 
10245 Berlin 

Conclusion of an order processing contract 

In order to ensure data privacy-compliant processing, we have entered into an order processing agreement with our host. 

 

3. General and Mandatory Information

Datenschutz

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data privacy regulations and this data privacy declaration. When you use this website, certain personal data is collected. Personal data is data that can be used to identify you personally. This Privacy Policy explains what information we collect and how we use it. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. It is not possible to completely protect data from access by third parties. 

Note on the Responsible Body 

The responsible body for data processing on this website is: 

OVID Clinic Berlin GmbH 
Boxhagener Straße 82 
10245 Berlin 

Represented by: 

Prof. Dr. med. Gerhard Gründer 
Dr. med. Andrea Jungaberle 

Telefon: +49 30 293 673 33 
Telefax: +49 30 293 508 80 
E-Mail: info@ovid-clinics.com 

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.). 

Storage Period

Unless a specific storageperiod is specified in this Privacy Policy, your personal data will remain with us until the purpose for which the data was processed no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law storageperiods); in the latter case, the deletion will take place after these reasons no longer apply. 

Notice About Data Transfer to the USA 

Our website contains, among other things, tools from companies based in the USA. When these tools are active, your personal information may be transferred to the US servers of these companies. Please note that the USA is not a safe third country under EU data protection law. U.S. companies are required to disclose personal information to law enforcement authorities without any recourse for you as an individual. Therefore, it cannot be excluded that US authorities (e.g. secret services) process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities. 

Revocation of Your Consent to Data Processing 

Many data processing activities require your explicit consent. You may revoke your consent at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation. 

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR) 

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LITER. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE APPLICABLE LEGAL BASIS ON WHICH THE PROCESSING IS BASED IS SET OUT IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ESTABLISHING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21 (1) OF THE GDPR). 

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, IF IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ARTICLE 21(2) OF THE GDPR). 

Right to Lodge a Complaint with the Competent Supervisory Authority 

In the event of a breach of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged breach. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy. 

Right to Data Transmission

You have the right to obtain from us, or from a third party, in a commonly used machine-readable format, data that we process automatically on the basis of your consent or in the performance of a contract. If you request that the data be transferred directly to another controller, we will do so only if technically feasible. 

SSL or TLS Encryption 

This site uses SSL or TLS encryption for security purposes and to protect the transmission of confidential content, such as orders or requests, that you send to us as the site operator. You can recognize an encrypted connection by the browser address bar changing from "http://" to "https://" and by the lock icon in your browser address bar. When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties. 

Information, Deletion and Correction 

Within the framework of the applicable legal provisions, you have the right to obtain information at any time, free of charge, about the personal data stored about you, its origin and recipient, as well as the purpose of the data processing and, if applicable, the right to have this data corrected or deleted. You can contact us at any time for this purpose or if you have any further questions on the subject of personal data. 

Right to Restrict Processing 

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to request this. The right to restrict processing exists in the following cases: 

If you dispute the accuracy of the personal information we hold about you, we will generally need time to review it. For the duration of the review, you have the right to request that the processing of your personal data be restricted. 

If the processing of your personal data was/is unlawful, you may request that the processing be restricted rather than deleted. 

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that we restrict the processing of your personal data instead of deleting it. 

If you have made an objection in accordance with Art. 21 para. 1 GDPR, a balancing of your interests and ours must be carried out. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted. 

If you have restricted the processing of your personal data, this data - apart from its storage - may only be used with your consent or to establish, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State. 

Objection to Advertising E-mails 

The use of contact data published in the context of the imprint obligation for the transmission of not expressly requested advertisement and information materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event that unsolicited advertising information, such as spam e-mails, is sent. Auskunft, Löschung und Berichtigung

Sie haben im Rahmen der geltenden gesetzlichen Bestimmungen jederzeit das Recht auf unentgeltliche Auskunft über Ihre gespeicherten personenbezogenen Daten, deren Herkunft und Empfänger und den Zweck der Datenverarbeitung und ggf. ein Recht auf Berichtigung oder Löschung dieser Daten. Hierzu sowie zu weiteren Fragen zum Thema personenbezogene Daten können Sie sich jederzeit an uns wenden.

 

4. Data Collection on this Website

Cookies

Our websites use "cookies. Cookies are small text files that do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain on your device until you delete them, or your web browser automatically deletes them. 

In some cases, cookies from third parties may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain third-party services (e.g., cookies to process payment services). 

Cookies have different functions. Many cookies are technically necessary because certain features of the site would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertisements. 

Cookies, which are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions requested by you (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience), are stored on the basis of Art. 6 par. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing cookies in order to provide its services in a technically faultless and optimized manner. If consent for the storage of cookies has been requested, the corresponding cookies will be stored exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR); consent can be revoked at any time. 

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited. 

If cookies are used by third parties or for analysis purposes, we will inform you separately in this privacy policy and, if necessary, ask for your consent. 

You can revoke your consent at any time with future effect by accessing the cookie settings and changing your selection there. Please click here.
 

Contact Form

If you send us an inquiry using the contact form, we will store the information you provide in the form, including your contact information, for the purpose of processing your inquiry and responding to any follow-up questions. We will not share this information without your consent. 

These data are processed on the basis of Art. 6 par. 1 lit. b GDPR, provided that your inquiry is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested. 

The data you enter in the contact form will remain with us until you ask us to delete it, until you revoke your consent to store it, or until the purpose for storing the data no longer applies (e.g. after your inquiry has been processed). Mandatory legal provisions - in particular storageperiods - remain unaffected. 

Inquiries by e-mail, telephone or fax 

If you contact us by e-mail, telephone or fax, your inquiry, including all personal data (name, inquiry), will be stored and processed by us for the purpose of processing your inquiry. We will not share this information without your consent. 

This data is processed on the basis of Art. 6 par. 1 lit. b GDPR, provided that your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested. 

The data you send us via contact requests will remain with us until you ask us to delete it, revoke your consent to store it, or until the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory storageperiods - remain unaffected. 

 

5. Analytics Tools and Advertising

Matomo

Our website uses "Matomo" (formerly "Piwik"), a web analytics service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. Matomo places a cookie on your device to help the website analyze how users use the site. The information collected in this way is stored only on our server and includes the following: 

  • two bytes of the IP address of the user's calling system 
  • the website visited 
  • the website from which the user came to our site (referrer) 
  • the sub-pages accessed from the website visited 
  • the time spent on the website 
  • the frequency of access to the website 

Our website uses Matomo with the setting "Anonymize visitor IP addresses". This means that IP addresses are processed in an abbreviated form so that no direct reference to a person is possible. The software is set so that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. The IP address transmitted by your browser to Matomo is not combined with other data collected by us. 

Legal Basis for the Processing of Personal Data 

The legal basis for processing the user's data is Article 6 Paragraph 1 Letter f GDPR or Section 15 Paragraph 3 TMG. 

Purpose of Processing 

With Matomo we analyze the use of our website and individual functions and offers in order to continuously improve the user experience. By statistically evaluating user behavior, we can improve our services and make them more interesting for visitors. 

Opting Out and Deletion 

You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. However, please note that if you refuse cookies, you may not be able to use the full functionality of this website. Matomo is an open source project of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. Further information on data privacy can be found in the privacy policy at: matomo.org/privacy-policy/. You can revoke your consent at any time with future effect by accessing the cookie settings and changing your selection there. Click here. 
 

Google Tag Manager

Google Tag Manager 

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags from a single interface. The tool itself (which implements the tags) does not store any personally identifiable information. The tool triggers other tags that may collect data. Google Tag Manager has no access to this data. If you opt out at the domain or cookie level, your opt-out will remain in effect for all tracking tags implemented with Google Tag Manager. 

Third Party Information 

Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Standard contractual clauses in accordance with Article 46 of the GDPR have been agreed with this service provider as appropriate safeguards. Further information can be found here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_de 

Legal basis: 

Art. 6 (1) f GDPR (legitimate interest) 

 

Google Analytics

Google Analytics 

If you have given your consent, Google Analytics, a web analysis service of Google LLC, is used on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). 

Scope of Processing 

Google Analytics uses cookies that enable your use of our website to be analyzed. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.  

We use the 'anonymizeIP' function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.  

During your visit to the website, the following information is recorded, among other things  

  • The pages you visit, your "click path  
  • Achievement of "website goals" (conversions, e.g., newsletter signups, downloads, purchases)  
  • Your user behavior (e.g., clicks, time spent, bounce rates)  
  • Your approximate location (region)  
  • Your IP address (in a shortened form)  
  • Technical information about your browser and the devices you use (e.g. language setting, screen resolution)  
  • Your Internet service provider 

Purposes of the Processing  

On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous [NOT IF USER ID IS USED]) use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns. 

Recipient  

The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded a data processing agreement with Google for this purpose. Google LLC, based in California, USA, and, if applicable, US authorities can access the data stored by Google. 

Transmission to Third Countries  

A transfer of data to the USA cannot be ruled out. 

Storage Period  

Data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached its storage period is automatically deleted once a month. You may refuse the use of cookies by selecting the appropriate settings on your browser to prevent Google from processing the data generated by the cookie about your use of the website (including your IP address) by 

  • refusing to accept the setting of cookies, or  
  • downloading and installing the browser add-on to disable Google Analytics here.  

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, if you set your browser to refuse all cookies, you may not be able to fully experience the functionality of this and other websites. 

Legal Basis and Right of Withdrawal  

for this data processing is your consent, Art.6 Par.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. Click here.   

For more information about Google Analytics' terms of use and Google's privacy policy, visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de

 

Google Ads Conversion Tracking

Google Ads Conversion 
We use the Google Ads Conversion service to draw attention to our attractive offers with the help of advertising material (so-called Google Ads) on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs. 

These advertising materials are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your end device. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie. 

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information. 

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Ads Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it. 

Google Ads Remarketing

Google Ads Remarketing 
We use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website with advertisements based on their interests on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores cookies on the end devices of users who visit certain Google services or websites in the Google Display Network. These cookies are used to record the visits of these users. The cookies are used to uniquely identify a web browser on a specific end device and not to identify a person. 

Recipient  

For more information about Google's privacy practices, please visit http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.  

Transfers to third countries may occur. So-called standard contractual clauses pursuant to Art. 46 GDPR have been concluded as appropriate safeguards. Further information can be found here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_de

Deletion / Revocation
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies so that you do not receive ads from third-party providers; b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin; c) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin, e) by means of the corresponding cookie setting. We would like to point out that in this case you may not be able to use all functions of this website to their full extent.  

Lifetime of cookies: up to 180 days (this only applies to cookies set via this website). 

Facebook Pixel

This website uses the so-called "Facebook Pixel" of the social network "Facebook" of Facebook Inc. ("Facebook") for the following purposes:  

A. Facebook (website) Custom Audiences  

We use the Facebook pixel for remarketing purposes in order to be able to address you again within 180 days. This allows users of the website to be shown interest-based advertisements ("Facebook ads") when they visit the social network "Facebook" or other websites that also use the process. In this way, we pursue the interest of showing you advertising that is of interest to you in order to make our website or offers more interesting for you. 

B. Facebook Conversion  

With the help of Facebook Pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").  

Due to the marketing tool used (Facebook Pixel), your browser automatically establishes a direct connection with the Facebook server as soon as you have consented to the use of cookies requiring consent. By integrating the Facebook pixel, Facebook receives the information that you have accessed our website or clicked on one of our ads. If you are registered with a Facebook service, Facebook can assign the visit to your account. Facebook processes the data in accordance with Facebook's data usage policy. Specific information and details about the Facebook pixel and how it works can also be found in Facebook's help section. 

We are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook) for the collection and transmission of data as part of this process. This applies for the following purposes:  

  • The creation of individualized or suitable ads, as well as for their optimization  
  • Delivery of commercial and transaction-related messages (e.g. via Messenger)  

The following processing operations are therefore not covered by joint processing:  

  • The processing that takes place after collection and transmission is the sole responsibility of Facebook.  
  • The creation of reports and analyses in aggregated and anonymized form is carried out as part of commissioned processing and is therefore our responsibility. 

We have concluded a corresponding agreement with Facebook for joint responsibility, which is available here: https://www.facebook.com/legal/controller_addendum. This defines the respective responsibilities for fulfilling the obligation under the GDPR with regard to joint responsibility. The contact details of the controller and Facebook's data protection officer can be found here: https://www.facebook.com/about/privacy

We have agreed with Facebook that Facebook can be used as a point of contact for exercising the rights of data subjects (see section 1.3). Irrespective of this, the responsibility for the rights of data subjects is not restricted. Further information on how Facebook processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy. We transfer the data within the scope of joint responsibility on the basis of legitimate interest pursuant to Art. 6 (1) f GDPR. Information on the data security conditions can be found here. https://www.facebook.com/legal/terms/data_security_terms and on processing based on standard contractual clauses can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum

 

We also pass on the data collected for processing to the respective internal departments and to other affiliated companies within the Beiersdorf Group or to external service providers, processors (e.g. platform, hosting, support and analysis service providers) in accordance with the necessary purposes (to carry out ad delivery and analysis). Platform/hosting service providers receive access to personal data from a third country (countries outside the European Economic Area). So-called standard contractual clauses pursuant to Art. 46 GDPR have been concluded with these service providers as suitable guarantees. Further information on this can be found here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_de 

Deletion/Objection: 

The deactivation of the "Facebook Custom Audiences" function is possible here and for logged-in users at https://www.facebook.com/settings/?tab=ads#.